Say it Right! Your DIY Strategic Homepage Framework

✨ You’re incredible at what you do – but your homepage isn’t pulling its weight. Say It Right is the strategy-first, story-backed guide to help solo founders and service providers write a homepage that reflects their value and moves the right people to take action.

This is more than a copy template. It’s your DIY homepage strategy session in a box – built for brave businesses who are ready to stop circling the same phrases and start sounding like the expert they are.

You’ll walk away with:

• A section-by-section breakdown of what goes where (and why it matters)
• Clear thought starter prompts to get you thinking strategically about your copy
• A messaging-first structure rooted in positioning, story, and action
• Marketing psychology insights to help your homepage actually convert
• Bonus video walkthroughs of strategic homepages that do the job well.
  

Whether you’re rewriting your homepage for the first time or finessing an existing one, this guide gives you a process you can trust – and a step-by-step route to frame a message you can stand behind.

 Built for you if:

• You’ve got a website that looks the part – but the copy still feels off
• You’ve rewritten your homepage more than once (and still aren’t happy)
• You’re attracting vague leads who don’t really get what you do
• You’re stalling on pitching or promoting because your message feels fuzzy
• You want to validate that your homepage is actually saying what it needs to say
• You’re not quite ready to invest in 1:1 support – but you know how valuable your website messaging is
• You’ve been hovering over ‘publish’ for months, waiting for your homepage to finally feel right.
  

This is the same thinking and structure I use during my Bravebird Boost 1:1 client projects – now in your hands, for a fraction of the cost.

🎥 Includes bonus video walkthroughs:

See the principles in action with behind-the-scenes commentary on great homepages – including why they work, how they’re structured, and what you can learn from them.

Why me?

I’m Tania – a senior marketing strategist, commended creative writer, and founder of Bravebird. After half a decade leading content and demand generation inside fast-growing tech startups, I created Bravebird to help solo founders turn their expertise into messaging that’s clear, compelling, and fully grounded in strategy.

I know how hard it is to ‘just write the copy’ when your message isn’t quite there. This guide brings the strategic foundations I use in high-touch 1:1 client projects straight to your fingertips – so you can stop tweaking, and start showing up with clarity.